In every sentence that you write, ask yourself,
What am I trying to say?
What words will express it?
What image or idiom will make it clearer?
Is this image fresh enough to have an effect?
Could I put it more shortly?
Have I said anything that is avoidably ugly?
— Orwell’s 6 questions in The art of great writing: 60 writing tips from 6 all-time great writers
